Business and Marketing Insights
Industry standards exist to ensure end products are consistent in terms of quality, functionality, and security. Technical standards exist for everything from project management to back-end application security. Does your software company adhere to all appropriate standards? If not, you […]
Building a software application from scratch to launching it in the market entails numerous steps and countless sub-steps too. Although the entire lifecycle moves as per estimates, it does take time to get the application ready and running. Even after […]
The way people conduct business has changed. In the last twenty years or so, the majority of workplace activities have shifted to being performed digitally. This has meant that both large and small companies need new technologies to help them […]
In many ways, SaaS marketing is unlike any other industry. Rather than simply hoping to encourage one-time purchases, you are looking to attract long-term subscribers that provide sustainable business growth over time. That process can take time and effort. It […]
Whether you’re the owner of a small or large business, never underestimate the importance of cybersecurity. Generally speaking, having security for a business is common knowledge, even among the most inexperienced business owners. When you buy a laptop, for example, […]