Smartly Done – What to Include on Your Business Contact Page

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Creating a business website without a contact page is like giving someone a bowl of soup without a spoon. Sure, they might figure out a way to eat it eventually, but it would have been so much easier to consume if they just had a spoon. Give your audience a way to locate and reach out to your business with a contact page that best suits your services.  


If your website visitors are looking for a way to contact you or locate your business, then the first thing they will do is look at your site navigation menus. Some common pages you might see on a primary navigation bar are “About Us, FAQs, Services/Products, and Contact Us.” 

If you find that there are more applicable pages to your business that you would rather feature on the main navigation, then make sure your contact page is at least accessible through a secondary navigation menu. The key is to make it as user-friendly and accessible as possible.  

Contact Form

Every business is different, but there is one feature we recommend every contact page has—a contact form. These forms will change slightly depending on your business, but the main goal is to allow your page visitors to send you a message. This message might be a question about your business/services, a suggestion for an edit to your website, or even a review in the form of a compliment or critique of your services.

First things first, name your contact form. “Contact Us” is pretty safe, but here are some other words or phrases you might consider depending on your business and the services offered:

  • Reach out
  • Drop us a line
  • Contact _______ (name of your business)
  • We’d love to hear from you
  • Get in touch
  • Contact our support team
  • Contact our sales team
  • Have questions?
  • How can we help you?

Next up is the actual form. Here are some features you might include on your form for your visitor to fill out:

  • Name
  • Email
  • Phone
  • Subject 
  • Message

Lastly, your form should have a response receipt so your visitor knows their message was well received. It’s important to be polite and informative in order to reassure the user you are interested in what they have to say. Here are a couple of phrases you might use:

  • Thank you for reaching out, we will be in touch shortly.
  • Thank you for contacting us, you will receive a reply within 24 hours.

Business Contact Information

Along with the contact form, there are a few other resources you can/should include on your contact page. If your business has a physical location, then include the address and possibly even a map. If there are multiple business locations, then consider creating separate location pages for your website. The locations can be listed on the contact form with links leading to additional information on that specific location.

Your contact page can also include a phone number for either customer support or direct connection to the business location. Additionally, a fax number can be included if applicable.

Don’t give your site visitors the main course without any utensils. Create a contact page that best suits your business, and make sure it’s easily accessible and clear to the user.