Any of you that are fans of Formula One racing you probably have heard of the driver for the Mercedes AMG Petronas Formula One team, Nico Rosberg. Well here’s something that may make you an even bigger fan of Nico, he actually decided to interact with fans through a live chat on BBM Channels. BlackBerry caught up with Nico so he could explain how and why the whole team connects via BBM when it matters most.
Here’s what Bradley Lord, Communications Manager, Mercedes AMG Petronas had to say:
Social Media is at the heart of how our team communicates with our fans — the Mercedes AMG Petronas’ BBM Channel is our newest social platform and we’ve seen massive growth in the first year.
This BBM channel has definitely been very well received from all of the fans as it has grown to be their third largest social media channel with over 120,000 followers. So if you are ready to check out the Mercedes AMG Petronas team’s BBM Channel here is the PIN C00011785.