How to Encourage Customers to Use your Restaurant App

Getting customers through your restaurant door can be difficult. If you want to do something about that, then it is a good idea for you to invest in an online restaurant ordering app. 

When you do, you will be able to make more sales and free up your staff’s time too. If you don’t think that your customers are using your app as much as they could, or if you want to promote your app, then take a look below.


You can also offer exclusive discounts available only when customers order using the app. This can be a good way for you to get people through the door on certain nights that you would otherwise struggle for sales. 

You can use your promotion in a lot of different ways. Ideally, your promotion will build a big buzz about your restaurant, and it will bring in extra revenue for you as well. Offering $5 off for first-time app users or a percentage off on certain items are ideas to consider.

If you want to host a promotion, take advantage of holidays where you can offer a set meal or a special menu. Valentine’s Day is a prime example of how you can capitalize on a special occasion by making small tweaks to your menu.

You can also encourage the use of your online restaurant ordering app during busy periods, as it means customers don’t have to queue up at the bar.

Loyalty Cards

Loyalty cards are ideal if you want to attract loyal customers. If you can link this to your online restaurant ordering app, you will soon find that you can reward people for visiting you and that any discounts can be applied without you having to do it manually. 

This will free up time for your staff, and it will make it much easier for your customers to place their order with confidence. Loyalty cards are a great way for you to try and encourage repeat business too, so keep that in mind.

Exclusive Items

Having new and exclusive items available for purchase early when customers order through the app is a great way to convince customers to use the app, and a great way to tease new items and gain feedback on it as well, before it is released to the public, so you can make any final tweaks.


Asking for customer feedback on your restaurant app is a great way to utilize this new customer interaction. If you offer a free drink or dessert for their next visit if they provide feedback on their experience at the restaurant and using the app, you can motivate customers to give you feedback that you need to make necessary improvements.