Darcy Tucker in BlackBerry Z30 Video Ad

Z30 commercial DarcyDarcy Tucker stars in this quick BlackBerry Z30 promotional ad that lasts about 15 seconds. For those unfamiliar with Dary Tucker, Tucker is a retired Canadian professional ice hockey player, who played most of his National Hockey League career with the Toronto Maple Leafs.

See how Darcy uses his BlackBerry Z30 to help young NHL players stay ahead:

What do you all think about this #PoweredbyBlackBerry ad? BlackBerry still has a long way to go marketing-wise, in my opinion.