Just because you’re a commercial real estate company doesn’t mean you don’t have anything to offer in the realm of blogging and social media. There are thousands of people searching for answers every day in terms of how to get started, the benefits, and investment strategies.
This is where you come in as an expert in the field. We’re here to help you generate content ideas for your commercial real estate and property management companies that will help you get noticed by the eyes of potential customers.
Take a look at some of these great content ideas for your blog and social media.
Frequently Asked Questions
Your FAQs on your website are a great place to start when generating new ideas for your blog or social media accounts. These are the types of questions the mass majority of clients are asking. Your blog and social media accounts are your chance to elaborate on some of these topics.
By going a little more in-depth, you are providing valuable content for free. This builds trust, as well as the desire for individuals to want to come back to your website, sign up for your email list, or follow your social media accounts to continue receiving this information.
What’s Happening in the Industry?
As with any commercial real estate company or agent, you want to showcase yourself as an expert within the industry. What better way to do this than by effectively talking about what is happening in the industry? You are already doing the research for your own knowledge. There are only benefits to sharing that knowledge with your audience.
Talk about the latest technology advances in commercial real estate or what the projected outlook is for the market in 2022. It’s about setting yourself up as an expert, but no one will know unless you share your wealth of knowledge.
Focus on Tenant and Rental Management
Commercial real estate means there are people who are landlords looking for more efficient ways to manage their properties and their tenants. Excellent content could include focusing your efforts more towards landlords who are looking for efficient ways to handle maintenance requests or to increase renters’ lease renewals each year.
Think about what a landlord needs to handle as a property owner. They have to manage regular evictions, contracts, and even how to navigate the ongoing COVID-19 global pandemic to keep their employees and tenants safe. These are all valuable nuggets of content to share with your audience, whether it’s short snippets on social media or long-form articles on your business blog.
Post on Platforms Other Than Your Own
It’s important to share content on your own platforms, but it’s also a great opportunity for your business to tap into other company’s networks by posting on their platforms as well. Crown Commercial Property Management is a prime example of generating commercial real estate content on other major websites.
Kyle Crown, President of Crown Commercial Property Management, took his expertise to Forbes, a global media company that is ranked 23rd in the United States for having the highest web traffic. Crown utilized their platform to share his expertise on more than one occasion within the commercial real estate business on their website.
These articles linked back to Crown Commercial Property Management’s website, and in turn, Crown could promote his feature on Forbes directly on the blog of their website as well.
Ask Your Audience
When looking for new ideas for content to share on your blog and social media accounts, you can always ask your audience. Put out a poll on social media. Post a question on your Instagram, Facebook, or LinkedIn story. Send out a survey to your email list of how you can better serve them and meet their free content needs.
There is no shame in asking. If anything, they will feel more valued as a client knowing that you are including them in the conversation and taking their opinions into consideration. It will make them feel like their voice matters, and nothing screams client retention more than making someone feel seen and heard.