The BlackBerry Passport was shown extensively on Cell C’s TV ad. It is also the first advert that the BlackBerry Passport has appeared in. Have a look at it, it’s cool!
Whilst we haven’t seen any commercials for the device itself on primetime TV, I would expect more ads to appear if this serves as an indication. It’s also great to see BlackBerry getting along with doing the little (but important) things that matter. South Africa has been a great market for BlackBerry. This advert and the carrier’s slogan “The Power is in your hands” serves well with both companies, especially with the BlackBerry Passport.
Check out the ad below: