mDialog is a mobile in-stream and ad insertion Video as a Service (VaaS) solution providing video publishers and advertisers a suite of services to manage and deliver engaging video content with relevant ads on mobile platforms. The Toronto-based startup mDialog Corp. has secured $5-million of financing led by the BlackBerry Partners Fund. Essentially, the mDialog platform is intended to give clients the ability to insert targeted video advertising into live and on-demand television programming. Continue reading for details.
John Albright, co-managing partner with the BlackBerry Partners Fund, said the investment was prompted in part by the proliferation of tablets and smartphones, which have “changed the game for television.”
“Operators, programmers and video publishers all recognize the value a company like mDialog delivers in ushering in this next generation,” he said in a statement.
Features of mDialog Mobile Video Platform
- mDialog has the ability to insert dynamically pre roll ads, multiple ads, post roll ads, into your video which is a revolutionary feature.
- This product has made an innovative ad marker system which will allow the user to choose and insert the ads in the point in the video that makes most sense to them.
- mDialog Mobile Video Platform makes it easy for you to target the right people to receive ads that are most relevant to them in order to ensure a successful advertising campaign.
- The feature of ad insertion was born in the VOD world but it also works for Live Videos and Streamed Broadcasted feeds.
- Live or Broadcast Video feeds can also be the targeting technique of delivering ads. There is however no change in the technique used to insert the ad at the specified insertion point.
- mDialog has a dynamic video ad insertion technology. This ensures that the ads are delivered to any and all sorts of mobile devices like iPod, iPhone, iPad application using SDK or into the mobile web using the HTML5 player.
- You can use any method for your video overlay be it placing it discreetly or providing with an engaging and immersive experience the only limitation of your overlay implementation is your imagination
- mDialog provides the features of video ads like highly targeted, dynamic and real time video ads are available to in stream video overlays.
- Overlays can enhance the feature contents of video ad campaigns.
- Thus mDialog is a service that will allow you to share your videos or accomplish a video advertising campaign easily and efficiently.