BlackBerry Helps Upstart Music Site Become Establishment

 

Having a strong interest in music growing up, I can relate to why Pitchfork exists.
What makes Pitchfork so unique is that they neglect the model of mainstream music magazines, and instead do their own thing and add committed and sometimes distinctive coverage of independent music. Commerial radio and television related music channels such as MTV and VH1 only show you so much. There is an entire world out there filled with great music from endless genres. Don’t be constrained to the walls of these mega corporations.Don’t be forced to listen to the same songs 20 times a day on commercial radio. Explore! With Pitchfork, you can looks through thousands of album reviews from all sorts of artists. They are in fact music critics that have learned to evolve with this perpetual cycle of life. The cool part is that a BlackBerry smartphone is used to get work done. Pretty cool if ask me. Let’s follow up and see what that NYTimes had to say.

 “Early each weekday morning, the indie music Web site Pitchfork posts five new album reviews. Hours later a 22-year-old reader named David downloads them onto his BlackBerry, reads them on his way to work and muscles out a rambling but surprisingly fluid response using his phone’s MemoPad function: no links, no capital letters at the start of sentences, just adrenalized response.”

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Here is a sample of an album review done by Pitchfork from one of my favorite bands of all time. The band is Bad Religion, and the album is titled The Empire Strikes First (Epitaph 2004).

That’s just one great moment from Bad Religion’s The Empire Strikes First, 14 songs that are fresh, focused, and absolutely alive in the way that great rock ‘n’ roll energizes everything it touches. It’s been a long road from their early-80s beginnings, but these days, the primary concerns of Graffin and Gurewitz are not the band’s intricate (and subtle) years-long evolution; they’re first and foremost topical songwriters focused on domestic chaos and its global manifestation. Bad Religion is, after all, the outfit that, during the first Gulf War in 1991, shared a Maximum Rock ‘n’ Roll split seven-inch with radical MIT professor Noam Chomsky, who, like them, is locked into the tense present and dedicated to exposing the forces who lie and disguise to deepen and enforce human misery.

 



To read the full article done by the NYTimes, click >>>>HERE