Press Release:
Discover, download and enjoy a wide range of apps
Ho Chi Minh City, Vietnam – Research In Motion (RIM) (NASDAQ: RIMM; TSX: RIM) today announced that BlackBerry App World™, the official app store for BlackBerry® smartphones, is now available to customers in Vietnam. With today’s announcement, customers in Vietnam can now easily discover, download, manage, and enjoy a wide range of mobile applications available for their BlackBerry smartphones.
BlackBerry smartphone users around the world download more than 3 million apps per day from BlackBerry App World and there are over 35,000 BlackBerry apps available today. RIM actively works to support developers in order to provide apps that leverage the many advantages of the BlackBerry platform and deliver best-in-class mobile experiences.
“BlackBerry App World makes it very easy for customers to discover and download applications for their BlackBerry smartphone,” said Gregory Wade, Regional Managing Director, East Asia, RIM. “We are very pleased to offer this enhanced experience to our customers in Vietnam.”
BlackBerry App World is available for all BlackBerry smartphones with a trackball, trackpad or touch screen running BlackBerry® OS (device software) 4.5 or higher. Customers can download BlackBerry App World through their computer or directly from their smartphone by visiting http://vn.blackberry.com/AppWorld or mobile.blackberry.com. BlackBerry App World can be conveniently accessed over both Wi-Fi® and mobile phone networks and will automatically present users with the relevant catalog of applications available for their specific BlackBerry smartphone model.
Some Key Features of BlackBerry App World:
Easy Application Discovery:
- Featured Items Carousel: BlackBerry App World showcases a changing selection of featured apps on its front page for easy discovery.
- Top 25 Lists: A variety of top 25 lists are easily found for the top themes, newest apps, updated apps and more.
- Categories: BlackBerry App World features a variety of application categories, including entertainment, IM and social networking, news, weather, productivity and more.
- QR Barcode Scanning: Users can scan a QR code associated with an app. BlackBerry App World will quickly find the related app and automatically open the app’s details and download screen.
- Reviews: Apps can be reviewed by users and those reviews are reflected in star ratings. Users can read reviews, see screenshots and read a description of each app before they download it.
- Share and Recommend: BlackBerry App World users can recommend apps to other people through email, PIN, SMS, BBM™ (BlackBerry® Messenger) and select social networks.
Simple Application Management:
- BlackBerry ID: BlackBerry ID facilitates payment options, including credit card and PayPal, and allows customers to conveniently transfer their personal library of apps when they switch to a new BlackBerry smartphone.
- Application Storage: BlackBerry App World includes a folder called My World, which keeps track of apps that the user has downloaded. It is a personal storage space that allows users to manage activities like uninstalling and re-installing apps.
- Update Notifications: Users can be notified of updates to apps they’ve downloaded from BlackBerry App World.
BlackBerry App World Desktop Storefront: Users can also browse, download, buy and manage apps from their desktop computer.
Popular BlackBerry App World applications available in Vietnam include BlackBerry Messenger (BBM), BlackBerry® Protect, Yahoo!® Messenger for BlackBerry® Smartphones, Bloomberg Mobile, WorldMate; fun games such as Bubble Birds and Ka-Glom; and local applications such as DDInfo, DDict, and Option+.
About Research In Motion (RIM)
Research In Motion (RIM), a global leader in wireless innovation, revolutionized the mobile industry with the introduction of the BlackBerry® solution in 1999. Today, BlackBerry products and services are used by millions of customers around the world to stay connected to the people and content that matter most throughout their day. Founded in 1984 and based in Waterloo, Ontario, RIM operates offices in North America, Europe, Asia Pacific and Latin America. RIM is listed on the NASDAQ Stock Market (NASDAQ: RIMM) and the Toronto Stock Exchange (TSX: RIM). For more information, visit www.rim.com or www.blackberry.com.
Forward-looking statements in this news release are made pursuant to the “safe harbor” provisions of the U.S. Private Securities Litigation Reform Act of 1995 and applicable Canadian securities laws. When used herein, words such as “expect”, “anticipate”, “estimate”, “may”, “will”, “should”, “intend,” “believe”, and similar expressions, are intended to identify forward-looking statements. Forward-looking statements are based on estimates and assumptions made by RIM in light of its experience and its perception of historical trends, current conditions and expected future developments, as well as other factors that RIM believes are appropriate in the circumstances. Many factors could cause RIM’s actual results, performance or achievements to differ materially from those expressed or implied by the forward-looking statements, including those described in the “Risk Factors” section of RIM’s Annual Information Form, which is included in its Annual Report on Form 40-F (copies of which filings may be obtained at www.sedar.com orwww.sec.gov). These factors should be considered carefully, and readers should not place undue reliance on RIM’s forward-looking statements. RIM has no intention and undertakes no obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by law. The BlackBerry and RIM families of related marks, images and symbols are the exclusive properties and trademarks of Research In Motion Limited. RIM, Research In Motion and BlackBerry are registered with the U.S. Patent and Trademark Office and may be pending or registered in other countries. Wi-Fi is a registered trademark of the Wi-Fi Alliance. All other brands, product names, company names, trademarks and service marks are the properties of their respective owners. RIM assumes no obligations or liability and makes no representation, warranty, endorsement or guarantee in relation to any aspect of any third party products or services.