(Mumbai, India) – Research In Motion, though reducing prices of BlackBerry handsets in India just weeks ago, may possibly introduce further price reductions to boost sales in the competitive mobile handset industry in India.
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In an article published on The Times of India, RIM is said to be considering further price cuts to help the company “reach more customers.”
Sunil Dutt, MD, RIM India, who took over the company just a few months back, said in an exclusive chat with that more price cuts could not be ruled out as the brand gets the benefit of economies of scale through increased sales. However, leaders in the smartphone market – Samsung and Nokia – said they are not looking to slash prices and will instead focus on broadening their product portfolios.
“The objective is to reach out to more consumers and, therefore, make our devices affordable for both the consumer segment as well as for our enterprise customers,” Dutt said.
Dutt further added, saying “We are increasing our investment on the brand, distribution, products and on people here.”
Read the full article featured on The Times of India.
Note: Feature photo taken from a previously published article on BlackBerry Empire.