BlackBerry Style CDMA Launching In India

After the CDMA market was stirred up last week by the announcement of the Apple iphone 4, RIM has taken notice and decided to play a little politics themselves. No, not by launching a brand new device, rather launching  a strong device to an area where communication is in demand.

One reason why this was a Smart move by RIM

1) The Indian telecommunications industry is the world’s fastest growing and second largest telecommunications industry network in the world in terms of number of wireless connections after China. Why the surge? Recent deregulation and liberalization of telecommunications laws and policies is the reason.

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The BlackBerry Style will be offered through Reliance Communications and Tata Indicom, the CDMA arm of Tata Teleservices, Bawa said, adding the pricing will be announced at the time of the launch.

“After a successful launch in the US and Canada, we are now launching BlackBerry Style, the new dual-screen phone in the Indian market through CDMA technology ,” Research In Motion India’s Managing Director Frenny Bawa told PTI here today.

Retail distribution has been instrumental in increasing BlackBerry smartphones’ presence in India. RIM appointed Redington India as its retail distribution partner for GSM and Brightpoint India for CDMA. While it started with nine cities, today BlackBerry smartphones are available at thousands of customer touchpoints across 70 cities in India.

Commenting on BlackBerry’s security stand-off with the Indian Government, Bawa said that RIM continues to work closely with the Government and RIM’s carrier partners in India work “in accordance with our stated principles.”

“We look forward to continue serving our Indian customers with industry leading products and services that deliver an unmatched mobile communications experience,” Bawa said.

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