Hockey lovers, if you play NHL by EA Sports you can now begin to vote for your favorite cover athlete for the upcoming NHL 13 game. Most notably, this campaign is sponsored BlackBerry! The voting process will consist of two preliminary rounds, followed by a 16-player bracket as a field of 60 NHL players is narrowed down to one. The winning player will be unveiled as the EA SPORTS NHL® 13 Cover Athlete at the 2012 NHL Awards™ on June 20 at the Wynn Las Vegas in Las Vegas. Continue reading for details.
NHL 13 Cover Athlete Voting Schedule:
* March 29 – April 11: Round of 60: one representative from each team plus two wild card selections advance*
* April 12 – April 22: 32-Player Leaderboard: fans vote for their favorite 16 candidates; top 16 vote-getters advance
* April 24 – June 4: Round of 16: single-elimination playoff bracket decides NHL 13 cover athlete
Fans worldwide are able to vote an unlimited number of times and are encouraged to vote as often as possible at NHL.com/CoverVote to ensure their favorite player advances through the rounds. Fans can also show their support by tweeting their picks using #NHL13Cover on Twitter. Visit the EA SPORTS NHL Facebook page for insider updates and additional content.
“The announcement of the cover athlete has become an event unto itself, and every year we look to grow the platform and innovate around the launch,” said Keith Wachtel, Senior Vice President Integrated Sales, NHL. “The creation of the NHL 13 Cover Vote campaign, presented by BlackBerry, does just that by building an exciting new platform for players to connect with fans while bringing together two of our valued partners.”