RIM is doing an excellent job promoting their Super Apps with extended media coverage like TV commercials and internet ads. Today, a new company’s app has made it to the Super App line of the BlackBerry platform. AXA Equitable Life Insurance Company announced today the launch of financial Super Apps for BlackBerry® smartphones. More for Press Release
NEW YORK, April 7, 2011 /PRNewswire/ — AXA Equitable Life Insurance Company announced today the launch of financial Super Apps for BlackBerry® smartphones. The company’s new Retirement Income and Life Insurance interactive calculator applications help individuals plan for the future by estimating income from retirement savings and the appropriate amount of life insurance coverage. The two applications for BlackBerry smartphones can also synchronize with BlackBerry address book contacts, enabling users to directly call or e-mail their financial professionals from within the application.
“People expect on-demand access to information,” said Connie O’Brien, senior vice president of Internet Strategy and Development for AXA Equitable. “We’re very pleased to launch these applications for BlackBerry users, as we believe this is a powerful way to bring their financial futures to their fingertips.”
The applications also uniquely allow BlackBerry smartphone users to:
- Automatically receive reminders on important financial goals or meetings with their AXA Advisors financial professionals through integration with the BlackBerry Calendar application.
- Easily share the applications with friends and family through social channels like Facebook.
“We remain committed to helping people achieve and stay on top of important financial milestones,” said O’Brien. “A large part of that includes developing a suite of online and mobile tools that brings financial planning to life.”
The two new applications join an existing set of applications AXA Equitable has launched as part of its digital strategy. Those offerings, launched in 2009 for the iPhone, provide mobile users with access to interactive calculators addressing college savings, retirement shortfall, life expectancy, life insurance and more.
For more information on AXA Equitable’s new applications, including how to download the offerings, visit BlackBerry App World™ (www.blackberry.com/appworld).
Data plan required for access. Interactive calculators do not provide or indicate the actual performance of any particular insurance or other financial product. AXA Equitable and its affiliates do not provide tax or legal advice.
The BlackBerry and RIM families of related marks, images and symbols are the exclusive properties and trademarks of Research In Motion Limited.
About AXA Equitable
In business since 1859, AXA Equitable Life Insurance Company (NY, NY) is a leading financial protection company and one of the nation’s premier providers of life insurance, annuity, and financial products and services. The company’s products and services are distributed to individuals and business owners through its retail distribution channel, AXA Advisors, LLC (member FINRA, SIPC) and to the financial services market through its wholesale distribution channel, AXA Distributors, LLC. Find AXA Equitable on Facebook and Twitter or visit the company’s multi-media newsroom The Source @ AXA Equitable.
AXA Equitable, a subsidiary of AXA Financial Inc., is part of the global AXA Group, a worldwide leader in financial protection strategies and wealth management. “AXA Group” refers to AXA, a French holding company for an international group of insurance and financial services companies together with its direct and indirect consolidated subsidiaries. For more information, visit www.axa-equitable.com.
GE-61654(03/11)
SOURCE AXA Equitable
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