long with Apple’s announcement of iOS5 and iCloud came to what most critics have said is “the nail in the coffin for RIM” with the release of iMessage, an exclusive messaging system within iOS devices containing delivery and read confirmation integrated into one messaging location. Sounds great on paper and on looks good on camera but behind the scenes issues have been brought up by end users, none that have ever come out of a BlackBerry user. In a tough battle to stay on top, RIM has answered to iMessage.
RIM’s answer to iMessage is in its upcoming BBM 6 which will be native to the upcoming Bold Touch 99xx launching towards the Fall. BBM 6 will feature for the first time, API’s beyond the control of RIM. Developers who construct third party apps will now have the official BBM APIs with the appropriate SDK. BBM 6 is not only going to be availbale for users running the new generation smartphones, but users running Blackberry 6 and even Os5 will have BBM 6 official available at one point, keeping BBM users united.
What can I do with the BBM social Platform? Check below for data provided by RIM
With a mobile centric-community, developers can take advantage of instant social interactions:
- Always-on and always instant: BBM will revolutionize applications, whether they’re gaming, music or commerce apps
- Anytime and anywhere: BBM enables instantaneous sharing of location information
- Anytime camera: bring real-time media and video streaming to your apps
The BBM platform offers a number of benefits for developers:
- Increased engagement and app stickiness:add an addicting social element to your apps by allowing users to connect with old and new friends
- Increased discoverability: with over 35 million users worldwide, word about your application can travel fast in the BBM community
- Increased monetization: developing apps with BBM functionality will increase engagement, discoverability and virality—all key factors for increasing revenues and profits
Learn more on the BBM SDk service here