As demand in Indonesia (the world’s fourth- most populous country with about 248 million people) rises, Research In Motion Ltd. (RIM) plans a campaign to increase retail outlets in Indonesia and Thailand, seeking to capitalize on rising demand for its BlackBerry smartphones in Southeast Asia and offset slumping U.S. sales.
RIM is planning to open about 4,000 outlets including flagship stores, store-in-stores and kiosks across Indonesia within the next year, broadening its current reach with shops in Jakarta, Gregory Wade, RIM’s Asia head, said in an interview at the Mobile World Congress in Barcelona, Spain. He was also quoted saying RIM has “aggressive” plans to open outlets in Thailand and Malaysia.
Wade, who is based in Singapore, said Indonesia “is the proving ground” for an expansion across Southeast Asia.
Source: Bloomberg