Don’t look now but RIM is making some “Bold” moves in India. The BlackBerry manufacturer today cut the prices on BlackBerry handsets in India, in a move to gain larger market share.
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In an article published today on the “Times of India,” RIM was reported to have slashed the prices on BlackBerry handsets by as much as 18-26% depending on the model.
“RIM as a brand has moved from just an enterprise device to as a more consumer device. Be it our services or the product, we have seen a strong uptake by the youth and therefore, to get the devices into more hands, we are cutting the prices,” RIM India Managing Director Sunil Dutt told.
Dutt further added, “The move will help us tap a wider base of the large market that India is.”
The move by RIM is definitely a strong sign of its aggressiveness. However, don’t be surprised to find RIM critics to interpret this as a desperate move by the popular BlackBerry manufacturer.
Read the full article on Times of India.