RIM Responds to NY Times Article

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A recent NY Times article entitled “The BlackBerry as Black Sheep” made it to the Technology section of The New York times October 15, 2012.

Written by Nicole Perlroth , technology reporter for The New York Times, the article states:

The BlackBerry was once proudly carried by the high-powered and the elite, but those who still hold one today say the device has become a magnet for mockery and derision from those with iPhones and the latest Android phones.

The article talks about high level companies switching to devices, such as Goldman Sachs, as well as the White House, (even stating that US President Obama prefers to use an Ipad for national security briefings) but fails to mention RIM’s Bring Your Own Device (BYOD) mandate with using the BlackBerry Enterprise Server (BES).

The article goes on using very negative connotations towards BlackBerry devices:

BlackBerry outcasts say that, increasingly, they suffer from shame and public humiliation as they watch their counterparts mingle on social networking apps that are not available to them, take higher-resolution photos, and effortlessly navigate streets — and the Internet — with better GPS and faster browsing. More indignity comes in having to outsource tasks like getting directions, booking travel, making restaurant reservations and looking up sports scores to their exasperated iPhone and Android-carting partners, friends and colleagues.

RIM generally does not respond to negative press, but today they posted via Twitter:

Al Socco at CIO.com also wrote an article entitled, “Why using a BlackBerry Can Still Be ‘Cool’ (Seriously)” , which is a great read which responds to The New York Times Article.

To read the full The New York Times Article “The BlackBerry as Black Sheep” Click Here

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