Poynt has just signed a multi-year agreement to create a complete advertising solution for direct local marketing campaigns targeted to smartphone users when and where the consumer is searching for specific goods and services with the help of Mocean Mobile.
“We drive revenue and conversions for established global media operators by helping them reach the right audience,” said Andrew Osis, CEO of Poynt Corp. “Our implementation through the Mocean Mobile service will give us the much-needed infrastructure to easily and effectively run our advertisers’ campaigns from soup to nuts, ultimately driving revenue and conversions for individual advertisers.”
Full press release below
NEW YORK, NY and CALGARY, AB, Jun 20, 2011 (MARKETWIRE via COMTEX) — Mocean Mobile ( www.moceanmobile.com ), the standard in mobile ad serving, and Poynt Corporation (“Poynt Corp.”),CA:PYN -3.70% , a leading provider of mobile local search services, today announced a multi-year agreement to create a complete advertising solution for direct local marketing campaigns targeted to smartphone users when and where the consumer is searching for specific goods and services.
The Poynt application (“Poynt”) is a convenient and timesaving GPS-enabled mobile application that connects consumers to local businesses, events, restaurants, movie theaters, gas prices and weather information at the moment they are looking to buy or acquire products. Poynt provides consumers the ability to move beyond discovery of their local area to view movie trailers and reviews, buy movie tickets, click-to-call businesses, get directions, browse listing websites and read reviews and book dining reservations. Poynt Corp. has content partnerships with Citysearch, Yellow Pages, Superpages, OpenTable, Movietickets.com and many more.
“We drive revenue and conversions for established global media operators by helping them reach the right audience,” said Andrew Osis, CEO of Poynt Corp. “Our implementation through the Mocean Mobile service will give us the much-needed infrastructure to easily and effectively run our advertisers’ campaigns from soup to nuts, ultimately driving revenue and conversions for individual advertisers.”
The Mocean Mobile platform is used by some of the largest publishers and content providers in the world to streamline their mobile revenue opportunities on all mobile devices. Poynt Corp.’s implementation of the platform will give their advertisers the ability to engage with users most relevant to the advertiser’s needs through dynamic and rich media creative campaigns on mobile. Poynt Corp.’s mobile marketing partners will also have the best available tools at their disposal for executing direct campaigns, as well as conducting mediation where needed through Mocean Mobile’s fully-integrated capabilities.
“Poynt is an exciting and incredibly useful application. We are pleased to be chosen as the solution that can best help Poynt Corp. effectively serve relevant ads to their users and as their monetization platform,” said Tony Nethercutt, GM North America for Mocean Mobile. “Given the level of due diligence Poynt Corp. put into selecting their ad serving partner, it makes us all proud that our technology came out on top. We look forward to a fantastic and lasting relationship.”
Poynt is available as a free download for iPhone and iPod Touch, Android, Nokia QT, Windows Phone 7, BlackBerry smartphone and BlackBerry PlayBook tablet users in Canada, the United States, Germany, the United Kingdom, Italy, France, Spain and Australia from the respective App Stores. Poynt is also available via over-the-air download at m.poynt.com.
About Mocean Mobile Mocean Mobile created the first technology platform that streamlines publishers’, developers’ and app stores’ mobile revenue opportunities by giving them the ability to serve display ads to all mobile devices including smart phones, tablets and netbooks. Mocean Mobile integrates with the top rich media technology platforms to ensure that publishers have capabilities to run the most engaging and comprehensive creative ad units on their mobile sites. By integrating with the majority of 3rd party networks and agency side ad servers like DART and Atlas, Mocean Mobile combines state of the art direct sales campaign management with ad network mediation for the mobile world. Created in 2009, Mocean Mobile is led by a team of advertising and media veterans from Google, DoubleClick, Yahoo, Nokia and AdMob, with more than 100 years of collective experience in mobile marketing and technology. It operates under parent company Mojiva Inc., which has a total of $10 million venture funding from Pelion VP and Bertelsmann Digital Media Investments.
About Poynt Corporation Poynt Corp. (about.poynt.com) is a global leader in the mobile local advertising space. Their Location Based Search application, Poynt ( www.poynt.com ), enhances the consumers’ ability to connect with the people, businesses and events most important to them. Poynt is available on BlackBerry smartphones, BlackBerry PlayBook Tablet, iPhone and iPod Touch, Android, Nokia QT devices and Windows Phone 7 in Canada, the United States, Europe and Australia. Poynt Corp. entered the mobile publishing space with the recent acquisition of an advertising publishing platform. Key contracts on both the supply and demand sides are in place to provide inventory into the platform and publishers to display the inventory. Whether through the Poynt App or the ad publishing platform, Poynt Corp. simplifies connecting consumers with businesses, retailers and events. Headquartered in Calgary, AB, Canada, Poynt Corp. trades on the TSX Venture Exchange under the symbol PYN.
Forward-looking Statements for Poynt Corporation (or the ‘Company’)
This news release and related disclosure contains forward-looking statements relating to the ability of the Mocean partnership to generate revenue. Such forward-looking statements are subject to important risks, uncertainties and assumptions. The results or events predicated in these forward-looking statements may differ materially from actual results or events. As a result, you are cautioned not to place undue reliance on these forward-looking statements.
These forward-looking statements are based on certain key assumptions regarding, among other things: the ability of the Company to successfully implement the service offerings. Material risk factors that could cause actual results to differ materially from the forward-looking information include, but are not limited to: risks that the Company will not successfully be able to successfully implement the offering or continue to market interest in the service offering; will not result in anticipated revenues; the deteriorating economic and market conditions that could lead to reduced spending on information technology products; competition in our target markets; potential capital needs; management of future growth and expansion; the development, implementation and execution of the Company’s strategic vision; risk of third-party claims of infringement; protection of proprietary information; customer acceptance of the Company’s existing and newly introduced products and fee structures; and the success of the Company’s brand development efforts; risks associated with strategic alliances; reliance on distribution channels; product concentration; need to develop new and enhanced products; potential product defects; our ability to hire and retain qualified employees and key management personnel; and risks associated with changes in domestic and international market conditions and the entry into and development of new for the Company’s products.
The forward-looking statements contained in this press release are made as of the date of this press release. Except as required by law, the Company disclaims any intention and assumes no obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.
Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.
The BlackBerry and RIM families of related marks, images and symbols are the exclusive properties and trademarks of Research In Motion Limited. Apple App Store and iPhone are trademarks of Apple Inc., registered in the U.S. and other countries. Windows is a registered trademark of Microsoft Corporation in the United States and other countries. Android is a registered trademark of Google Inc. Nokia is a registered trademark of Nokia Corporation.
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