OTA downloads for BlackBerry 10 are now possible (kind of) with an app titled “BlackBerry Beta Zone” which is available in the BlackBerry Beta Zone, weird huh? Well this is a much requested feature for BlackBerry 10 as BlackBerry legacy devices had this capability to download applications over-the-air which saves us users a lot of time, not having to side load an app.
This app is supposed to make it easier for registered Beta Zone members to easily download beta apps via the program.
BlackBerry is sending out these updates to users who have updated their  Beta Zone profile to have a BlackBerry 10 device, for more information head on over to the BlackBerry Beta Zone.