Traditionally, BlackBerry smartphones were sought by business users who crucially needed a mobile computing device on the go. Today, people use BlackBerry to help not only in business, but in networking and information sharing. A study in Nigeria recently surfaced and reports indicate that BlackBerry users use their devices not only for business but for other general purposes. Continue reading for some findings.
When it comes to business use in Nigeria, subscribers spend about 10% of their time doing office work while 19.6% of users are engaged mainly in socializing and communication, 15.3% use their BB for research and education. Manager, Consumer Insights, Femi Ayelehin, has revealed.”
According to Ayelehin, the study also showed that among the 71 per cent of those who use Blackberry phones, 24.3 per cent said using Blackberry has influenced their lives in the area of information sharing, 21.8 per cent admitted it influenced their networking life, while 19.3 per cent said it has influenced their social status.
Findings also discovered that BBM/BIS is the most popular application used by 28.1 per cent of respondent, followed by Facebook with about 23.1 per cent, and then the Email application, used by 18.18 per cent, while about 12 per cent spend more time on Twitter.
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