ChangeWave has published their findings after surveying just over 3,000 households and asking which tablet they were planning to buy. Even with no tablet available for purchase today, very little advertising (have you seen a PlayBook commercial yet? I have not.), and only a few online videos of the tablet being shown off, 8% of the households they surveyed wanted a PlayBook. Only 3% wanted the Samsung Galaxy. Hit the jump for more details.
New data from ChangeWave shows a promising trend in PlayBook purchasing intentions. The research house surveyed 3,108 consumers with an eye toward determining tablet and netbook demand and found the PlayBook to be the second most popular choice among respondents planning to buy a tablet. 8 percent of respondents expressed interest in it. That’s significantly less than the 80 percent who professed interest in the iPad which, predictably, claims a daunting lead, but it’s significantly greater then the 3 percent who claimed interest in Samsung’s Galaxy tablet and the 2 percent who said they’d like Hewlett-Packard’s forthcoming Slate.
Which, as RBC analyst Mike Abramsky notes, is promising. Extrapolating from that 8 percent figure, he estimates that RIM may sell as many as 6 million PlayBooks in 2011 (calendar) to claim 13 percent of the market.
Source: Digital Daily, ChangeWave