From Bricks to Clicks: The Best Online Platforms for Gold Buying

The demand for gold has exploded in recent years. Global gold demand reached over 4,400 tons in 2021, the highest level since 2011. With gold seen as a secure asset, especially during times of economic uncertainty, more people are looking to purchase gold bullion and coins. But instead of going to a traditional brick-and-mortar dealer, many buyers are now using the strategy of the Best Gold To Buy online. This allows you to conveniently buy gold from the comfort of your home. However, with many online gold dealers to choose from, how do you know which one to trust? This comprehensive guide will walk you through the top online gold buying platforms to consider.


Founded in 2001, APMEX (American Precious Metals Exchange) is one of the largest online gold dealers in the world. They offer an extensive selection of gold coins and bars from mints around the world. APMEX stores over $1 billion in precious metals in their high-security vaults. When you order from them, you can have confidence that you’ll receive legitimate gold bars and coins. Their website also has detailed product descriptions, high-resolution photos, and competitive pricing. APMEX offers free insured shipping on all orders and has excellent customer service ratings.

JM Bullion

JM Bullion is another highly reputable online gold dealer. In business since 2011, their prices on gold and silver are hard to beat. They have a wide inventory of popular gold coins and bars in-stock, ready to ship immediately. JM Bullion proudly displays an A+ rating from the Better Business Bureau. Their website is easy to navigate with lots of pictures and information on each product. All orders ship discreetly in plain boxes via USPS or UPS with insurance included. You can even unlock discounted pricing by paying with a bank wire or cryptocurrency.

SD Bullion

Founded in 2009, SD Bullion has become a favorite among gold investors for low premiums and a wide selection. Their concept is to minimize margins and markup so customers get more precious metals for their money. SD Bullion carries gold bars and coins from major world mints like the Royal Canadian Mint, Perth Mint, and U.S. Mint. You can often find rare or limited-mintage gold coins here as well. They offer complimentary shipping for orders over $199 and will deliver to both domestic and international addresses. SD Bullion also makes buying gold easy through their online chat and toll-free customer service line.

Best Gold To Buy

When looking to buy gold online, popular options are 1 oz American Gold Eagle coins, 1 oz Gold Krugerrand coins from South Africa, and 1 oz Canadian Gold Maple Leaf coins. These well-known gold coins carry low premiums over the spot gold price while containing 1 full troy ounce of gold. Their backing by major world mints also provides assurance of weight and purity. Many online dealers highlighted here carry ample supply of these standard 1 oz gold coins.


Founded in 2010, GoldSilver allows you to securely buy allocated, segregated gold stored in their partner Brink’s vaults around the world. This gives you outright ownership of specific gold bars. When buying from GoldSilver, you can have confidence that their portfolio is fully backed by tangible assets. They offer competitive pricing on popular forms of gold. GoldSilver also operates a precious metals trading platform to buy and sell gold and silver at live market prices. Their educational resources help inform investors interested in owning gold and diversifying with precious metals.

Money Metals Exchange

In operation since 2010, Money Metals Exchange is a trusted precious metals dealer with an A+ Better Business Bureau rating. They operate a large online store with competitive bullion prices. Money Metals offers popular gold coins and bars from global mints with fast shipping times. Bank wires, Bitcoin, and checks are accepted for purchases. They also have a numeric pricing feature on their website to see live market prices. If you need help deciding what gold to buy, Money Metals Exchange has market news and educational resources tailored to investors.


BGASC (Buy Gold And Silver Coins) is a top online dealer of precious metals, including gold, silver, platinum, and palladium. They offer an extensive selection of bullion coins and bars at competitive ask and bid prices. All orders ship in discreet packaging with insurance and tracking provided. BGASC is accredited by the Better Business Bureau with an A+ rating. Their customer service team is also highly responsive to any questions you may have when buying gold online. First-time customers can even save on their purchase by using a promotional code found on the BGASC website.

Augusta Precious Metals

Augusta Precious Metals strives to make gold buying straightforward for investors. They offer clear and competitive pricing on popular forms of gold. Augusta provides a price guarantee to match any valid competitor offer. Their gold coins and bars ship in secure, fully insured discrete packaging. Augusta Precious Metals has an A+ rating from the Better Business Bureau and hundreds of 5-star customer reviews. Their account executives also provide personalized guidance on buying physical gold tailored to your objectives. Augusta makes for a great one-stop shop when looking to invest in gold online.

Advantages of Buying Gold Online

Purchasing gold online from reputable dealers provides many advantages including:

  • Convenience – buy gold any time of day without leaving home.
  • Better prices – online dealers have lower overhead costs.
  • Wider selection – choose from many coins/bars from mints globally.
  • Secure checkout & ordering – encryption and other security measures protect your private data.
  • Discreet shipping – packages give no indication of valuable contents inside.

Tips for Buying Gold Online

Follow these tips when looking to buy gold bullion online:

  • Research dealers and read customer reviews on independent websites.
  • Compare gold coin/bar prices between dealers to find the best deals.
  • Verify that the dealer has a physical address and secure vault storage.
  • Check they provide fully insured discreet shipping and delivery tracking.
  • Use a credit card for the purchase if possible, for the added consumer protection.
  • Review the return policy and guarantees offered by the gold dealer.


Buying gold online is safe, convenient, and opens up a world of options to diversify with precious metals. Reputable gold dealers like those covered here make purchasing gold over the internet transparent. They provide extensive product details, competitive pricing, insured delivery, and excellent customer service. Following the tips mentioned helps ensure a smooth transaction. While picking up gold coins locally can be satisfying, more buyers are embracing the ease of purchasing gold securely online and having it shipped.