Big win for BlackBerry as Ford has reportedly decided to ditch their in-car Ford SYNC technologies partnership with Microsoft and begin using BlackBerry’s QNX technology on future automobile units from here on out. According to a report from Bloomberg one of the main reasons for this transition is that QNX is “less expensive” than licensing Microsoft’s in-car technologies.
For those unfamiliar with QNX, see latest news articles:
- QNX Delivers Power of Choice to Automotive Industry with Broad Range of User Experiences at 2014 CES
- QNX Automotive Ecosystem Puts Driving Experience into High Gear at 2014 CES
- QNX and Qualcomm Announce First In-car Infotainment System Powered by Snapdragon Automotive Solutions
Great news for BlackBerry as they are in the process of their turnaround, big name companies using their technology can only aid with the turnaround.