Cosmopolis – is RIM starting aggressive advertising?

Its a new movie starring Robert Pattinson, and directed by David Cronenberg, a promising story line, and with the addition of a good cast (Jay Baruchel, Paul Giamatti, …), this movie should be a new blockbuster. Nevertheless, the main reason why my attention was brought to this movie is the BlackBerry PlayBook. How does the BlackBerry PlayBook and Cosmopolis fit together? Read more after the break.

18 seconds into the trailer, the BlackBerry PlayBook in it’s full glory.

Seeing a PlayBook in a promising new motion picture makes one think. Could it be coincidence, that the makers of Cosmopolis chose the PlayBook upon all other? Being real though, smartphones, tablets, notebooks, etc. used in movies serve one purpose – advertising. So the best explanation is that RIM has stepped up their 2012 advertising campaign, in big fashion.

An aggressive move, but will it bring a positive outcome? Join our BlackBerryEmpire Forums and tell us what you think.

Source: Berry4Me