RIM launched their camera-less BlackBerry Curve 9360 in Singapore with a marketing campaign targeted at National Service men.
The BlackBerry Curve 9360 camera-less edition now available in Singapore seems to be targeting a market with a well-known need for such a device, the National Service (NS) men. The tagline “National Service doesn’t mean no social life”, highlights that users are able to take their social life, the Internet and their favorite games where ever they are, even into the National Service.
The BlackBerry Curve smartphone was showcased as “ergonomically designed with a comfortable and iconic keyboard for fast, accurate typing and an optical trackpad for easy, one-handed navigation”, which sounds perfect for the men tasked with the safety of the nation.
The camera-less BlackBerry Curve runs on BlackBerry OS7 with the latest release of BlackBerry Messenger (BBM) pre-loaded. To better facilitate connectivity, the updated Social Feeds (2.0) app has been extended to capture updates from media and favorites all in one consolidated view. Not forgetting Facebook, the new app for BlackBerry Smartphones introduces features like Facebook Chat and BBM integration to make it easier for users to connect with their friends in real time with push notifications.
National Service doesn’t mean no social life
Source: e27