Press Release: Built for BlackBerry Program Welcomes Targus Accessory Manufacturer

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MISSISSAUGA, ON–(Marketwire – March 8, 2011) – Targus® Inc., maker of the world’s top-selling laptop computer cases and accessories, today announced it has become a member of the Built for BlackBerry™ program.

Last Fall, RIM announced the new Built for BlackBerry program where the products that are “Built For BlackBerry” are designed to function with BlackBerry smartphones and the BlackBerry PlayBook. Not only will tangible parts will be constructed but the program is said to offer technical, strategic and marketing support, allowing top quality accessories specially for your BlackBerry handset. Targus’ initial Built for BlackBerry products for the BlackBerry PlayBook tablet include the stylishTruss Leather and Truss Nylon Case/Stand.

“Collaborating with RIM as part of the Built for BlackBerry program allows Targus to take a more streamlined approach to designing accessories specifically for the new BlackBerry PlayBook tablet,” said Al Giazzon, vice president of marketing at Targus. “We are excited to bring our versatile, yet fashionable cases to this highly-anticipated new mobile device.”

More for snippets from press release >>

Targus’ initial Built for BlackBerry products for the BlackBerry PlayBook tablet include the stylishTruss Leather and Truss Nylon Case/Stand. The Truss provides a dual solution, acting both as a carrying case and transformable hands-free viewing stand. The leather Truss will be available in three color schemes of black with blue interior (THZ051CA), black with a black interior (THZ05102CA) and brown with an orange interior (THZ05101CA) at an MSRP of $49.99.

The portfolio-style Zierra Leather Case, designed to mimic a billfold, contains room for your BlackBerry PlayBook tablet plus business cards, credit cards, photos, notes and a pen. It will be available in two color schemes: Black with a burgundy interior (THZ053CA) and Red with brown interior (THZ05301CA) at an MSRP of $59.99.



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