BlackBerry Empire receives word from International Sources in Toronto that RIM is committed to keep competitive against the Apple iPad. Even though BlackBerry’s PlayBook demand is down from previous quarter’s numbers.
RIM is prepared to sell the PlayBook at a loss to the company to continue to fight against Apple and others in the “Pad” market. After two quarters of dwindling shipments of the PlayBook, RIM may be forced to slash prices by $300, or more than half, thus making the PlayBook non-profitable for RIM.
BlackBerry is losing market share to competitors, Apple and Google, which are attracting consumers with handsets that can run countless games and applications that make consumers life’s easier. RIM recognizes the need for more promotions in order to drive a sales boost on their 7-inch PlayBook.
If they are selling it at $199, they’re already in the red,” said Thornton, who is based in Boston. “For everyone they sell, they’re losing money.”
With the release of Amazon.com’s Kindle Fire tablet, RIM is in a position to make important decisions that will affect the company’s bottom line soon.
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