According to Marketing magazine, BlackBerry has reportedly agreed a deal with Sky to sponsor content on new entertainment channel Sky Atlantic.The report says BlackBerry will be the main sponsor of content on Sky Atlantic, similar to Panasonic’s arrangement with Sky Movies Premiere. Reportedly, the negotiation was brokered by BlackBerry’s media agency Starcom MediaVest Group. More button for details >>
On February 1, Sky Atlantic will become available in standard and high definition exclusively to Sky’s 10m subscribers in the UK and Ireland, offering hit US shows such as Boardwalk Empire,Treme and Blue Bloods. Sky Atlantic will also utilise a new HD bouquet swap system developed by Sky, which switches SD channels with HD in Sky+ HD households. This means that anyone clicking on Sky Atlantic at channel 108 will automatically get the HD version. Pretty cool huh?