Prominent Nigerian social networking website, Ladies And Gentlemen book, on 18th June signed an 8 weeks sponsorship deal with RIM Nigeria, valued at 1.2million Naira.
LAGbook had attracted 75,000 registered members with international media attention from Webrazzi and TechCrunch. LAGbook was created initially as an exclusive social network for students of University of Lagos on back in 2010 by Chidi and Chika Nwaogu, Nigerian computer programmers, internet entrepreneurs and twin brothers. Less than 2 months after inception, the social network with 3,000 registered students expanded to the Nigerian population at large. After recording over 20,000 members, the social network expanded its reach to the 21 African English-speaking countries (including Nigeria). With over 60,000 members on Jan 2012, LAGbook expanded, targeting the youth demographic (18-30) around the world. In the past, LAGbook has partnered with Etisalat Nigeria as a social earning network where Etisalat subscribers around the world unwind, mix-up, connect with one another and share their daily Etisalat experience.
Recently, LAGbook started massive promotional campaigns for Blackberry as official Blackberry artworks “Don’t Wait, Activate!” replaces the backdrop of the Login/Sign-up page of LAGbook.com, the cover photo of 5 LAGbook fan-pages on Facebook with over 20,000 fans and the backdrop of LAGbook’s twitter handle with over 1,200 followers. The young Nigerian social network also sends periodic messages to its over 130,000 members about Blackberry. The sponsorship deal is expected to end on 11th August, 2012, if there is no roll on. According to Chika Nwaogu, the 22 year old co-founder of LAGbook, “The deal was initiated by Tunji Ademiluyi, RIM’s Carrier Marketing Manager. It was miraculous. My phone rings and guess who’s calling me? Blackberry!”
“The deal was handled by Blackberry’s Ad agency in Nigeria, Yellow Brick Road Ltd.” says Chidi Nwaogu, CEO at LAGbook and nominee of the 2011 Nigeria Youth Merit Award for ICT. “We worked closely with Ayisola Iroche and Caroline Daniels of Yellow Brick Road Ltd.” Chidi continued “and maybe there might be a roll on, which is solely RIM’s decision”.
Source: PR Urgent