BlackBerry Mobile Fusion Launches in Malaysia

(June 17, 2012, Malaysia)  BlackBerry® Mobile Fusion, RIM’s next-generation mobile device management (MDM) solution is now available for enterprise customers in Malaysia.

Continue reading for more on the official announcement from RIM-Malaysia.

Built on the foundation that has established BlackBerry® Enterprise Server as the gold standard for government and businesses, BlackBerry Mobile Fusion delivers a cost-efficient, secure, reliable and scalable solution that consolidates the management of smartphones and tablets running BlackBerry® OS (including support for BlackBerry PlayBook™ and future BlackBerry® 10 devices) as well as Android™ and iOS®*, and provides a single, unified, web-based console for easily managing all devices.

“For businesses and government, managing a mix of mobile devices on any scale is chaotic. Organizations face pressure to allow employees to bring their own devices into the workplace, and they are looking to RIM as the global leader in the enterprise mobility space to solve that problem,” said Annamalai Muthu, Director for Malaysia at Research In Motion.

“BlackBerry Mobile Fusion allows organizations to manage a mixed environment of devices in the most secure, simple, and cost efficient manner possible.

It also means that businesses and government do not have to move to the lowest common denominator on security for all the devices they need to manage.”

BlackBerry Mobile Fusion integrates the market-leading features and security architecture of BlackBerry Enterprise Server (version 5.0.3), providing advanced IT management and controls, a single outbound security connection (256-bit AES encrypted “BlackBerry VPN”), enforceable IT policies, support for BlackBerry® Balance technology, and over-the-air app and software installation capabilities for the management of BlackBerry smartphones and PlayBook tablets (as well as future BlackBerry 10 devices).

For the wide range of government workers around the world and approximately 90 percent of Fortune 500 companies using BlackBerry smartphones today, BlackBerry Mobile Fusion allows them to leverage their current end-to-end BlackBerry security infrastructure and have flexible options for individually liable devices while keeping costs low.

In addition to providing unmatched functionality for BlackBerry devices, BlackBerry Mobile Fusion also provides comprehensive mobile device management capabilities for iOS and Android devices including:

  • Support for multiple devices per user
  • Application and software management
  • Connectivity management (Wi-Fi®, VPN, certificates)
  • Centralized, easy to use, unified web-based console
  • Security and policy definition and management
  • Asset management
  • Configuration management
  • Security and protection for lost or stolen devices (remote lock, wipe)
  • User- and group-based administration
  • High scalability

BlackBerry Mobile Fusion software is available as a free download and is priced by the number of devices being managed. Client access licenses (CALs) are available for purchase from Maxis, Celcom, Brightstar and BrightPoint. BlackBerry Mobile Fusion is supported in Malaysia by our technology partners Silver Ridge and Compurex. In addition, RIM is offering a 60 day free trial, so customers can deploy a pilot before purchasing a single CAL. The 60 day free trial is available at BlackBerry Malaysia’s official website.

The Industry Today:

The BYOD trend is building up in Asia Pacific after gaining traction in the US and European markets.

“The consumerisation of IT is significantly changing how organisations approach their mobility and device strategies,” said Tim Dillon, Associate Vice President of Asia Pacific End User & Mobility Research at IDC. “One consequence of this – companies are increasingly faced with a multi-OS, multi-device environments. IDC’s research in Asia-Pacific also indicates that approximately 60% of organisations surveyed have plans in the next 12 months to move to an employee-bought phone and cease providing corporate phones directly for the majority of employees. With tablets, the percentage of organisations planning to enable their employees to bring their own device is approximately 70%.”

“In this context, overwhelmingly, almost 60% of surveyed organisations cited employee productivity as the primary reason for allowing employees to bring their own devices to work.” Tim added. “Not surprisingly with the use of employee-purchased devices growing, organisations have concerns in supporting their employees in this changing environment. The top issues? Managing personal usage on devices, particularly gaining greater visibility of usage costs and security.”

* iOS and Android devices require the Mobile Fusion Client app to enable the BlackBerry Mobile Fusion management services, which is available as a free download for iOS and Android devices from their respective app stores. Device security, manageability and controls vary according to the inherent capabilities of the individual device operating systems.

For more information on BlackBerry Mobile Fusion, please visit: