Rogers Wireless has decided to give the BlackBerry Curve 9360 EOL (End of Life) status as they will no longer be carrying this entry-level device, making room for the upcoming BlackBerry Q10 device and already available BlackBerry Z10 device.
Rogers Wirelesss gave EOL status to other top smartphones as well, the Curve 9360 just happened to be one. Let the new BlackBerry 10 devices continue to roll in!
Source: MobileSyrup