With mixed views and sentiments on RIM and BlackBerry coming from stock analysts and tech experts, all eyes are on the upcoming BlackBerry 10 launch and how it could prove to be a huge Thorsten Heins moment.
Bloomberg just posted an article that somewhat compares RIM CEO Thorsten Hein’s situation with that of the late Steve Jobs back when he spearheaded Apple’s turnaround.
Just as Steve Jobs returned to Apple Inc. in 1997 and breathed life into the company with a fresh approach and new products, Heins has already made his mark since taking over a year ago. He cut 30 percent of RIM’s workforce, hired marketing and sales chiefs, and expanded cash reserves to $2.9 billion. Part of that stockpile will fund a promotional blitz for BlackBerry 10, including a TV commercial during the Super Bowl Feb. 3.
RIM’s stock has risen 178 percent from a late September low, a sign investors like Heins’s strategy and believe the new phones can make the Waterloo, Ontario-based company competitive again.
What do you think?
To read the full article, head on to Bloomberg:Â BlackBerry Debut Provides Steve Jobs Moment for CEO
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Source: Bloomberg
Image lifted from a previous BlackBerry Empire article.