Apple Marketing 101: Choose Casey Anthony as News Category App Icon

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Here is a taste of Apple’s marketing. Days after the acquittal of Casey Anthony, Apple has chosen Anthony as the poster girl for their News Category icon. Apple users browsing through “categories” have sent this to sites such as brobible, showing a photo of Casey Anthony displayed over the News section. Noting the social outcry over this verdict, it will be interesting to see how long they’ll keep her up. This also shows some of Apple’s ingenious marketing.

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