AccuWeather has launched its own premiere BBM Channel. The new AccuWeather BBM Channel will offer a range of breaking weather information, including severe weather updates, breaking stories, local weather images, radar and more for BBM subscribers across mobile platforms.
AccuWeather’s new BBM Channel is a great way to interact and connect with a highly engaged mobile audience of people who share common interests in the broader BBM community. With BBM Channels, customers can engage with brands or other customers without having to add them to their contact lists, thereby maintaining a high level of privacy.
Full announcement:
AccuWeather Global Headquarters, February 26, 2014 – Timed to coincide with the recent expansion of BBM™ — now available on iPhone and Android as well as BlackBerry® smartphones – AccuWeather has launched its own premiere BBM Channel. The new AccuWeather BBM Channel will offer a range of breaking weather information, including severe weather updates, breaking stories, local weather images, radar and more for BBM subscribers across mobile platforms.
“BBM is focused on enabling users to connect directly and immediately with other users about topics that interest them and there are few forms of content with wider interest than weather,” said Steven Smith, Chief Digital Officer for AccuWeather, Inc. “In our continuing effort to bring weather with Superior Accuracy™ to users everywhere, AccuWeather is glad to work with a long-standing partner like BlackBerry as they continue to expand their multi-platform mobile social networking tool.”
AccuWeather’s new BBM Channel is a great way to interact and connect with a highly engaged mobile audience of people who share common interests in the broader BBM community. With BBM Channels, customers can engage with brands or other customers without having to add them to their contact lists, thereby maintaining a high level of privacy.
Introduced in 2005, BBM set the standard for mobile instant messaging and continues to drive innovation in messaging and private social networking. Today, BBM is one of the largest private social mobile networks, driving real, active conversations.
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