Orange Overhauls App Store

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Orange’s Partner Connect has promised a 48-hour response for developers submitting applications using only Android, and only interested in selling to the French. Orange is only charging a €10 sign-up fee, but promises to review applications submitted within two working days and provide complete transparency on sales and revenue information. According to sources, Orange can pre-install its app store, which is provided by the chaps at Surf Kitchen and designed to provide a consistent interface across platforms. This is important as Orange will need to emphasis its cross-platform provision to attract developer attention.

How BlackBerry ties into this? Well the idea is that the web-driven service will eventually include BlackBerry and Java applications, and provide a 70/30 split with developers selling apps across the 32 countries where Orange operates.

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