Effective social media marketing requires an understanding of what people will engage with. What’s in it for them? What’s interesting enough to keep their attention on the product or service you’re promoting? We’re going to go over easy and effective solutions that can significantly boost the level of engagement you get on social media, leading to more leads.Here are three essential tips for easy and effective social media marketing that every solid marketing agency uses:
Use Images
Research has repeatedly found that using images in social media posts performs really well compared with other content. Even video doesn’t get as much engagement when it’s the sole feature in a social media post on a platform like Facebook. Kissmetrics found that photos will receive 53% more likes, 104% more comments, and 84% more clicks. If you’re using text, links, or videos alone, you’re missing out on all that extra engagement you could be enjoying.
Have A Call To Action
Every marketing agency will tell you that engagement is the key to success of social media marketing. A Call to Action (CTA) is when you ask a question or give your audience a task of some kind. Posts with questions at the end of them receive much higher engagement than those without one. You can also include a link to something and ask your audience to download it. Finally, asking people to share a social media post you created also boosts engagement rates.
Post At Peak Viewing Times
Find out when your audience is online the most. This will get your social media content in front of as many eyeballs as possible. Avoid posting when it’s the dead of night for the majority of your audience. It will be a good idea to schedule your posts, since you may not always be able to post at the peak opportunity times. Ideally, posting content during the late afternoon and early evening receives the greatest amount of engagement. Also, content published on the weekends, meaning Friday through Sunday, receives more views, likes, comments, and shares.
Wrapping Up
These are the top three tips for easy and effective social media marketing that every top marketing agency follows. You can now significantly increase the level of engagement and leads you receive on your social media posts, which can boost your overall sales as well.