The senior VP for Industrial Design at RIM, Todd Wood has sat down with Pocket-Lint – the London bases site to talk about the BlackBerry design process and more. Check below to read some of the interview
“Products should wear in rather than wear out.”
It’s a design ethos we can start to see in the latest BlackBerry phones on the market. The new Bold 9900 carries a stainless steel band around its edge, and a carbon fibre back plate which, no doubt, was inspired by Wood’s sailing boat.
“Five years ago, when I started, BlackBerry was all about pure utility. But people really like beautiful things,” admits the designer.
Via BerryReview
“I like restaurants with small menus because it shows they are good at those things. Too many choices mean they aren’t good for anything,” Todd Wood, Senior Vice President for Industrial Design at Research In Motion, the company that makes BlackBerry smartphones, tells Pocket-lint over Eggs Benedict in a bustling London restaurant.