Research In Motion (RIM) rolled out the “Action Starts Here” campaign in the Philippines, inspiring consumers to take action and to stay connected with their barkadas (a Filipino word that refers to a group of friends) using BlackBerry® smartphones, especially this Christmas season.
Customers can avail of up to 35% off on BlackBerry smartphones and avail of BBM™ (BlackBerry® Messenger™) plans for as low as PHP 99/month. As a Christmas offer until December 31, 2012, they can purchase BlackBerry® 7 smartphones from participating authorized dealers and get free and unlimited access to Facebook® and BBM for 30 days from Globe Telecom.
RIM also held several roadshows and parties across the country to spread the BlackBerry love this holiday season. At the roadshow in SM Mall of Asia, shoppers were surprised when a flash mob overtook the Atrium. Check out the video .
The campaign is also supported by ten Filipino celebrities who are also long-time BlackBerry users and real-life barkadas. They are featured in three online videos showing how BlackBerry helps them to stay close to their loved ones.
The It Crowd: Solenn Heussaff, Isabelle Daza, Liz Uy, Tim Yap, and Raymond Gutierrez
Watch the stylish It Crowd – Solenn Heussaff, Belle Daza, Liz Uy, Raymond Gutierrez, and Tim Yap, demonstrate in how to celebrate a merry Filipino Christmas, BlackBerry Barkada style.
Love Across Distances: Georgina Wilson and Borgy Manotoc
Borgy Manotoc is the iconic heir who fell in love with gorgeous supermodel Georgina Wilson. , they show how love can blossom through BBM, even when one is away from his or her loved one.
The Bond of Brothers: Gerald Anderson, Enchong Dee, and Rayver Cruz
Actors Gerald Anderson, Enchong Dee, and Rayver Cruz are three of the Philippines’ hottest young heartthrobs. But with BBM, they don’t just win girls over – they also manage to have time for the guys. Hang out with them in this as they break free from their busy schedules and get in on their own, fun-filled kind of action.
The BlackBerry Pilipinas Facebook page also launched a digital campaign, encouraging customers to share their own Christmas barkada videos, for a chance to win the latest BlackBerry smartphones. They can log on to www.facebook.com/BlackBerryPH and follow @BlackBerryPH for more information on this contest. Those who can’t wait to take action can visit for great offers on BlackBerry smartphones from authorized retailers in the Philippines.
The BlackBerry and RIM families of related marks, images and symbols are the exclusive properties and trademarks of Research In Motion Limited. RIM assumes no obligations or liability and makes no representation, warranty, endorsement or guarantee in relation to any aspect of any third party products or services.