RIM’s #BeBold movement was seen by the world as a marketing campaign with a message that only BlackBerry lovers understood. To the market they lost and can’t reach to, a BlackBerry is a straight face, suited up device and today what the majority market wants is the ultimate cool device. I believe RIM does not need to change its devices, to prioritize media over functionality, what they need is a totally new device and I have an idea.
I imagine a device capable of BlackBerry and android apps and games on a massive +4.0″ widescreen Multi-Touch display; extended music, movie, video playback time with a storage capacity of +16gig internal and expandable external memory; ebooks, audiobooks, podcasts for those boring, slow and quiet moments; photo capturing and editing, HD video recording and editing for those memorable moments plus a front camera with VGA-quality photos and video or better for video calling; and web browsing and maps for quick search and finding your way around.
A device that can be used as a remote when connected via Bridge to a BlackBerry Playbook and can share your phone’s internet connection via Bridge for BlackBerry and via Wifi tethering for other platform phones and BB7 devices. A +8-megapixel camera with autofocus, tap to focus, face detection in still images, LED flash, photo and video geotagging over Wi-Fi, video recording and in-built photo editing functionality – all the fun works. Accelerometer and proximity sensors. Wifi, GPS, bluetooth, USB, headphone jack, built-in speaker, microphone and rechargeable battery.
Basically a media device I can have plugged into my ears all day and still be able to catch my emails, texts, BBMs on my BlackBerry phone.
Just another phone will be sending a message to the world that nobody is going to listen to, consumers need to be assured that RIM is capable of being a fun toy. Everyone I know personally who bought an android or iOS device recently, went on about games and the camera – entertainment mostly. This we all know is not RIM’s focus and it would be sad if BlackBerry was to prioritize this over its business orientation which we have known it for, bought it for and grown to love it for.