CALGARY, ALBERTA, Oct 11, 2011 (MARKETWIRE via COMTEX) — Poynt Corporation CA:PYN +11.11% (“Poynt Corp.” or the “Company”), a global leader in mobile local search and advertising, today announced that since the launch of the Poynt App (“Poynt” or the “App”) in June 2008, Poynt has been downloaded and used on over 10 Million iPhone, Android, Windows Phone, and Nokia devices, as well as BlackBerry smartphone and PlayBook tablets.
Poynt’s 10 millionth unique user marks a milestone for the Company, representing 162% growth in unique users over the past year. Poynt reached the 1 million unique user milestone in September 2009 and has experienced 900% growth in the past two years, including the addition of 1.5M new users since July 2011.
“Our position in the mobile application space has become increasingly stronger,” said Andrew Osis, President & CEO, Poynt Corp. “Ten million users and growing is key to Poynt’s expanding the number of advertisers and strengthening the App’s mobile commerce offerings like ‘daily deals’ and mobile couponing. As Poynt becomes available across more geographies and devices, we anticipate a significant acceleration in user numbers and associated revenues.”
Throughout this growth, the Company has continued to update the App with new features that have been customer driven, such as the addition of gas and local events. These features are enhanced by the Company’s patented location-based technology and deep device integration.
“More users drive more search queries which has the ability to broaden our revenue stream,” added Osis. “User queries may be monetized in a variety of ways, including ticket purchases within the App and highly targeted contextual and location-based advertisements.”
Poynt provides contextual and relevant advertising to users performing local queries and its revenue model is based on user queries, page views, advertising and transactions within the App. Each user query generates several page views, which are monetized through display advertising and sponsored listings paid for by advertisers. These advertising placements generate revenues on a cost per thousand impressions (CPM) basis or on a cost per click (CPC) basis. Transactions, such as ticket sales and restaurant reservations, also contribute to revenues on a fee for service basis.
Poynt is available as a free download for users in Canada, the United States, the United Kingdom, Germany, France, Italy, Spain and Australia on iPhone, Android, Windows Phone and Nokia devices, along with BlackBerry smartphones and BlackBerry Playbook tablets, from the respective App Stores. Poynt is also available via Over the Air download at m.poynt.com.