Wikitude Goes Social with BlackBerry Messenger 6

Wikitude (http://www.wikitude.com) today announced that the Wikitude World Browser is going social as a BBM(TM) connected app. The new version, which integrates BBM to enrich the Augmented Reality (AR) experience, will be preloaded on upcoming BlackBerry smartphones running BlackBerry 7 OS. Wikitude contains hundreds of different examples of how AR can enrich location based content experiences including travel sights, mobile coupons, games and more.

With BBM 6, Wikitude now boldly goes social by offering its users to interact with one another in a way they have never done before. BBM in AR allows you to find your friends and chat with them on the go.

You choose who you want to share your location with – whether anyone in the BBM community or just your BBM contacts. Meet new people or chat with your friends while having a real sense of where they are in reference to you. If you prefer to stay under the radar for a while you can of course disable your location sharing any time, you decide.

“BBM 6 is the underlying mobile social network making Wikitude on the BlackBerry
platform a very unique experience. An augmented reality (AR) browser with millions
of interesting places is already a very compelling and new proposition, but bringing
it to life with millions of people who can chat, meet and share in an AR environment
has the potential to revolutionize how we interact with one another

With BBM 6 and
Wikitude preloaded on upcoming BlackBerry smartphones our AR browser will be truly
going social for the very first time,” says Andy Gstoll, CMO of Wikitude.

“Sharing great moments” is an additional feature offered by the BBM 6 and Wikitude
combo. Within Wikitude, take a new kind of picture of what you are looking at. For
example, capture that historic building in Rome with additional AR content, and add
a few lines from a Wikipedia article explaining the architectural style of the
building. Then, share this special moment by sending the “augmented” photo to your
BBM contacts around the world.

“The new Wikitude World Browser combines the power of location-based content
services with the delights of BBM to bring a whole new dimension to mobile social
networking”, said Tyler Lessard, VP Global Alliances & Developer Relations.

RIM’s press release on the BBM 6 launch: http://press.rim.com/release.jsp?id=5123

More details on BlackBerry Messenger and Wikitude:
http://www.blackberry.com/blackberrymessenger

More high resolution images of Wikitude on the BlackBerry Bold 9900/9930:
http://www.flickr.com/photos/wikitude/sets/72157626597445340/

Wikitude (beta) on the BlackBerry Bold 9900/9930 demo video:
http://www.youtube.com/watch?v=6bmqN3DZC5c&feature=player_embedded

Wikitude Social Media Channels:
Twitter: http://www.twitter.com/wikitude
Facebook: http://www.facebook.com/wikitude
Flickr: http://www.flickr.com/wikitude
Youtube: http://www.youtube.com/wikitude
Google+:

About Wikitude
Wikitude is an early pioneer in mobile augmented reality (AR) and the creator of the
internationally renowned Wikitude World Browser for iOS, Android, Symbian, Bada and
BlackBerry devices. Wikitude has been voted “Best Augmented Reality Browser” by the
readers of Augmented Planet for both 2009 and 2010. Wikitude engages in the research
and in-house development of location-based services and augmented reality
experiences for smart-phones and tablets. More information: www.wikitude.com

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