Thorsten Heins Lays Out Survival Plan For BlackBerry, Says iPhone Is Old News, Instagram Negotiations & More

BlackBerry’s CEO Thorsten Heins gets it, he understands how fast the mobile market moves, you just can’t sleep for a month or two and expect to be at the top of the market while others are innovating their way into new ideas to keep moving forward, something BlackBerry lacked in the past. It has been reported that Netflix and Instagram may not come to BlackBerry 10, Thorsten however claims negotiations are still ongoing.

BlackBerry didn’t completely revamp their OS for several years, up until BlackBerry 10. Thorsten Heins states that iPhone is old news, they have had the same device, no major upgrades for 5 years, now that everyone has left iPhone in the dust it is time to keep moving.

Thorsten Heins understands the great job iPhone has done in the mobile industry and pays his respects:

“Apple did a fantastic job in bringing touch devices to market . They did a fantastic job with the user interface, they are a design icon. There is a reason why they were so successful, and we actually have to admit this and respect that,” Thorsten Heins said.

“History repeats itself again I guess … the rate of innovation is so high in our industry that if you don’t innovate at that speed you can be replaced pretty quickly. The user interface on the iPhone, with all due respect for what this invention was all about is now five years old.”

Thorsten also explains BlackBerry 10 being just the beginning of a long journey to come:

“The point is that you can never stand still. It is true for us as well. Launching BlackBerry 10 just put us on the starting grid of the wider mobile computing grand prix, and now we need to win it,” Thorsten Heins said.

As far are Instagram and Netflix goes.

“We are working constantly on getting these important apps on board,” Thorsten Heins said.

Are apps like Instagram & Netflix something you think BlackBerry 10 must have to be successful? I believe Thorsten Heins is building a bright future for BlackBerry for many years to come.

Source: Financial Review

John Welch

Just make the browser so most that go to netflix can still use the service.Make a free instagram like app and most should be fine with that.I use OS 7.1 and it does just fine with me.I will wait 6 months to get a Z 10 or when they got most of the bugs out.
John M.

I for one don’t have any use for Instagram or Netflix but I know for many people that have a BlackBerry they want them, so hopefully they do join the platform. As far as BlackBerry 10 not being successful without those apps, I believe that it will will still be a big hit with the consumers. People are excited cuz we have a whole new BlackBerry and I think that’s why people are jumping on board. Yes the apps will make it just that much better but the majority of people will buy it for the new system and not the apps. BlackBerry will be a success without those two apps but it will be bigger with them. Either way BlackBerry has a winner with the BlackBerry 10.
SRDavis

Instagram and Netflix who? I don’t use, nor need, either one. BB fortunes will not rise or fall on these two apps, but it will rise on the new OS. That is why I will return to BB (got frustrated with OS7 and the crashes, lockups, and battery pulls) for the new BB10 when my contract is up.
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