Black P'9981

The Porsche Design P‘9981 in matte black is now available, Porsche Design & RIM both officially announced this via a PR:


“Since the very beginning, our brand has been identified with the colour black,” said Jürgen Geßler, CEO of the Porsche Design Group. “Our very first product was a completely black watch. It was a revolutionary product at the time and proved to be a great talking point all over the world. As is typical of Porsche Design, the choice of black had a functional significance. The “Chronograph I” was inspired by the non-reflective design of racing car controls, with everything in matt black apart from the instruments. The aim was to ensure a clear and easy-to-read display. The Porsche Design P‘9981 Black follows this tradition.”

Check out the full press-release via Porsche Design.