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Frank Boulben took the job as Chief Marketing Officer at RIM, earlier this year, arguably a job many would have turned down. Instead he saw it as an opportunity to participate “in what could be the greatest comeback in tech history” and here is how he defines BlackBerry People as RIM’s key target for the [...]
The BlackBerry community and the world as a whole has not been very forgiving to RIM on the delay of the BB10 launch since word of it came out. A recent interview with Thorsten Heins and Frank Boulben gave a much clearer understanding of why the decision was made to wait. Not only were my recent thoughts confirmed, [...]
If you’re unfamiliar with Distimo, they are an app analytic company dedicated to application stats from the leading mobile app stores. In sum, they tell you what’s hot and what’s not when it comes to mobile applications. They’ve recently released their latest publication, iPad – Two Years In Review. While looking through it some interesting findings have come up which I’d [...]
Earlier I received a broadcast message from my buddy Shawon stating that if you’re in the Time Square area of NYC, BlackBerry representatives are handing out free tickets to New York Knicks basketball club to its users. I immediately began doing research on this because well, this is pretty cool if true. Come to find out, [...]
Ronjon Nag, VP of BlackBerry App World has put together a very useful “top tips” list for developers to make more money from their apps in App World. Check out what he had to list below: Optimize Your App Your App Name Is Key Have fun with your app name, but keep it simple and [...]
BlackBerry Empire is giving away 3 3-Month subscriptions of Slacker Premium on-demand radio! Contest will run until this Sunday (1/15/12) To enter all you got to do is Tweet this post and/or share on Facebook and leave a comment as well on why you would like a free 3-month Slacker premium radio subscription. Slacker Kicks [...]
As all PlayBook users already know, RIM’s QNX based operating system is superb aside from the few missing features that RIM is known for. We all know that RIM will not release any phone ever without proper email, calendar, and BBM. Blogs that have posted otherwise are just trying to start controversy because apparently RIM [...]
Perfect timing for U.S. Cellular as the summer is winding down and back-to-school is coming up. To get in gear for the new school year, through Sept. 8, U.S. Cellular is offering $100 rebates on select “ high-powered smartphones” such as the BlackBerry Curve, Bold, HTC and LG. Users can pick up a new Curve for [...]
Alright, well as the end of the call prompts the end of this Live Blog post, I will leave this up on the front page for as long as no one takes it down Hit the Break to read the entire play by play as we here at BlackBerry Empire heard it folks!
Here is a taste of Apple’s marketing. Days after the acquittal of Casey Anthony, Apple has chosen Anthony as the poster girl for their News Category icon. Apple users browsing through “categories” have sent this to sites such as brobible, showing a photo of Casey Anthony displayed over the News section. Noting the social outcry over this verdict, [...]
Good Monday Empire readers. As I’m getting back into the groove of things here, I come across an article which got me thinking. See, last week when the BlackBerry PlayBook launched in India, Superstar Salman Khan was at the Grand Hyatt, Santacruz hosting the launch. During the launching ceremony, Salman accepted the fact that he [...]
Note: Permission must be set to ALLOW in the Options->Advanced->Applications app for BuzzOff. For Storm users you need to disable compatibility mode in the Options app. BuzzOff will block any phone number, block callers with private or unknown callerid, do not allow caller to leave a voice mail. BuzzOff is the first callerID blocking application [...]
Not long ago Rene wrote a piece on RIM’s marketing woes in which some valid points were made. Today, an interesting article came up similar to Rene’s and offered us an example of an ineffective marketing strategy in particular, the ‘BlackBerry LOVE’ campaign. Head here to check it out or hit the more button.
