Poynt Application Reaches 1 Billion Interaction Milestone
March 11, 2011
Poynt Hits 6.4 Million Unique Users, Growing at 30,000 New Users Daily
CALGARY, ALBERTA–(Marketwire – March 11, 2011) – Poynt Corporation (“Poynt Corp.” or the “Company”) (TSX VENTURE:PYN), a leading provider of mobile local search services, today announced that over 1 billion consumer queries and resulting actions have been performed using the Poynt mobile local search application (“Poynt” or the “App”). The data includes searches within the App’s seven feature verticals: Businesses, People, Movies, Events, Gas, Restaurants and Weather as well as the behavioral data that indicates consumer intent such as clicking to call, clicking to browse and mapping directions.
Simultaneously, Poynt has surpassed another milestone, growing to over 6.4 million unique users. Poynt grew by an average of 30,000 new users daily during the month of February and continues to see strong growth on all platforms.
“The combination of Poynt’s user number and transaction records is extremely powerful for determining consumer behavior,” said Alistair Hill, Co-Founder, On Device Research. “The potential to target advertising by areas of known interest to the user, or deliver information on where and when users are searching for a particular retailer can be invaluable for marketing and planning purposes.”
“Access to behavioral data on this scale allows the Company to continue to innovate by providing relevant and contextual offers to our users,” said Andrew Osis, CEO, Poynt Corp. “Through looking at high-level user behaviour data, we are able to understand purchase intent patterns that can benefit the retailer as well as the consumer. In short, Poynt closes the gap between search and purchase.”
Poynt is a convenient and timesaving GPS-enabled mobile application that connects consumers to local businesses, events, restaurants, movie theaters, gas prices and weather information at the moment they are looking to buy or acquire products. Poynt provides consumers the ability to move beyond discovery of their local area to view movie trailers and reviews, buy movie tickets, click-to-call businesses, get directions, browse listing websites and read reviews and book dining reservations.
Poynt is available as a free download to users in Canada, the United States, Germany, the United Kingdom, Italy, France, Spain and Australia for BlackBerry® smartphones and for iPhone and iPod Touch, Android and Window Phone 7 devices from the respective App Stores. Poynt is also available via Over the Air download at m.poynt.com.
About Poynt Corporation
Poynt Corp. (about.poynt.com) is a global leader in the mobile local advertising space. Their Location Based Search application, Poynt (www.poynt.com), enhances the consumers’ ability to connect with the people, businesses and events most important to them. Poynt is available on BlackBerry smartphones, iPhone and iPod Touch, Android devices and Windows Phone 7 in Canada, the United States, Europe and Australia. Poynt Corp. entered the mobile publishing space with the recent acquisition of an advertising publishing platform. Key contracts on both the supply and demand sides are in place to provide inventory into the platform and publishers to display the inventory. Whether through the Poynt App or the ad publishing platform, Poynt Corp. simplifies connecting consumers with businesses, retailers and events. Headquartered in Calgary, AB, Canada, Poynt Corp. trades on the TSX Venture Exchange under the symbol PYN.
Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.