Canada’s First NFC Enabled Magazine Ad from Rogers & BlackBerry

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BlackBerry users can now tap into an advertisement from Rogers’s Connected Rogers magazine to instantly download a holiday gift offer, access free premium BlackBerry apps, get information on the new BlackBerry  lineup and download CIBC’s Suretap payments app.
Check out the video below on how the ad works:

Mobile Viewing

“This is another great example of how NFC continues to deliver innovative and effective advertising solutions especially for the magazine and print industry,” says Ian Barkley, CTO of NFC marketing platform provider Crosscliq. “NFC offers advertisers, for the first time in history, the means to connect the offline print world with the online digital world. Crosscliq’s proprietary platform delivers results that are immediate, dynamic, at a low cost and deeply trackable and measured in real time.”

Source: Nerdberry