BlackBerry Philippines held the Q5 Media Event yesterday to formally introduce the BlackBerry Q5 to Filipinos. The event was held at The New World Makati Hotel, and was well-attended by representatives of local and international media. BlackBerry Empire was there to witness the unveiling of the Q5 for the Philippine market.
The launch was originally scheduled last August 20th, but BlackBerry decided to postpone the event for the welfare of all involved, as local monsoon rains and a tropical storm brought floods and affected many Filipinos. In the same manner that it has continued to forge ahead in spite of challenges, BlackBerry successfully organized and pushed through with the media event yesterday, and allowed the Philippine media to experience the stylish Q5.
The event began with Kristian Salvo, BlackBerry’s Country Manager for the Philippines, sharing BlackBerry’s current journey of transformation. Kristian then introduced the newest addition to the BlackBerry 10 powered smartphone, the BlackBerry Q5, saying that the unit is intended for a variety of different customer segments. These include students, fresh graduates, young executives, parents, first time smartphone users, corporations – essentially, people who are “hyper-connected, ambitious, crazy multi-taskers, and driven for success.”
Shortly thereafter, Kathleen Muller, BlackBerry’s Carrier Sales Manager for the Philippines, shared the features of the Q5. Among the Q5′s many features, Kathleen demonstrated with everyone how easy it was to use the Story Maker, by showing a short clip she had made moments before she took the stage. It definitely highlighted how powerful yet user-friendly the Q5 is.
BlackBerry Philippines had a few more announcements that Kristian shared: The Swap and Switch Promo, which is aimed at getting more people on BlackBerry 10; and the establishment of 3 BlackBerry Expert Centers that are geared for providing excellent after-sales service and support for BlackBerry customers in the Philippines.
Towards the end of the program BlackBerry raffled off one Q5 among the attendees. Non-winners (like yours truly) were given the chance to have their hands on the Q5 at the Experience Booths set up outside the venue.
Congratulations to BlackBerry Philippines for the successful Q5 Media Event!