BlackBerry down but not yet out

new blackberries 2012 BlackBerry down but not yet out

These are dark days for the BlackBerry lovers. RIM is losing market share to Google(GOOG) and Apple(AAPL). New CEO Thorsten Heins was quoted saying he would consider a sale or partnership. That has BlackBerry fanatics fretting over their favorite devices’ future.

Like fans of many iconic products, BlackBerry loyalists love the form factor of their phone. They love its fast messaging features and, most of all, the pleasure of typing on the physical keyboard. BlackBerry loyalists come from all walks of life and from every corner of the world, from high-powered CEOs to freelance artists and students. All have one thing in common: They can’t imagine a world without their BlackBerry.

LeatherLoveWhatYouDo 580x435 BlackBerry down but not yet out

BlackBerry phones probably won’t meet the same fate as the Palm Treo, Kodachrome film, or Saab cars anytime too soon. There are more than 75 million users out there including President Obama and Venezuelan President Hugo Chavez, with more than two-thirds using RIM’s internet services.

While RIM’s BlackBerry has lost its top spot in Canada and in the United States, it continues to grow in emerging markets. The company still has seen its stock slide, and the challenge for CEO Heins is to recover the magic in North America before it’s too late.

Sources say traffic has remained level as international users replace those in the US. RIM out-shipped Apple by a margin of more than 3-1 in the Middle East and Africa last year, while it also outsold iPhone in Latin America 5-1, according to research firm IDC.

Michaluk said he likes that a BlackBerry allows him to be more efficient, by emphasizing fast messaging, as opposed to helping him waste time with games.

In Saudi Arabia, teenagers have embraced RIM because they can connect using its encrypted and fast BlackBerry Messenger, which allows them to dodge local religious police who enforce the restriction of interaction between unmarried men and women.

In Venezuela, where the device is omnipresent in Caracas, President Chavez has dubbed his BlackBerry and Twitter account his “secret weapon.”

RIM could still make a comeback, its loyal fans insist, especially with the planned release of BlackBerry 10 later this year.

Read more: Sarah Frier

 BlackBerry down but not yet out
Web-developer, BlackBerry theme developer (Amekmani Apps on AppWorld), Business Information Systems honors graduate, techprenuer in Namibia and a huge fan of BlackBerry devices.

Comments

  1. Roy Whitney author says

    Nicely said however stunts like the one they pulled off last month sure left a sour tast in my mouth. Allowing U.S  customers to down load $70 in apps on the house while ignoring the markets that have been sticking it out with them. Not to mention they are a Canadian company ignoring Canadians. I came back to blackberry in August of 2010 since then showed my love by purchasing, 8530, 9700,9780,9800,9900,9810 and 3 playbooks for myfamily not to mention the two I bought as gifts at Christmas. 

    Where am I going with this? Fine court one of the biggest if not the biggest market in the world but don’t forget those who are loyal or they may lose what they already have, then they will be in trouble.

    Will bb 10 devices solve it all? I don’t know but I will tell you what I do know. Put out good products, don’t skimp on the basic things like auto focus on your “flagship” devices, fix the fragmentation issues, improve that marketing strategy and for heavens sake show some love to all your customers. 

    Tough Love ;-)

  2. Roy Whitney author says

    Nicely said however stunts like the one they pulled off last month sure left a sour tast in my mouth. Allowing U.S  customers to down load $70 in apps on the house while ignoring the markets that have been sticking it out with them. Not to mention they are a Canadian company ignoring Canadians. I came back to blackberry in August of 2010 since then showed my love by purchasing, 8530, 9700,9780,9800,9900,9810 and 3 playbooks for myfamily not to mention the two I bought as gifts at Christmas. 

    Where am I going with this? Fine court one of the biggest if not the biggest market in the world but don’t forget those who are loyal or they may lose what they already have, then they will be in trouble.

    Will bb 10 devices solve it all? I don’t know but I will tell you what I do know. Put out good products, don’t skimp on the basic things like auto focus on your “flagship” devices, fix the fragmentation issues, improve that marketing strategy and for heavens sake show some love to all your customers. 

    Tough Love ;-)

  3. Roy Whitney author says

    Nicely said however stunts like the one they pulled off last month sure left a sour tast in my mouth. Allowing U.S  customers to down load $70 in apps on the house while ignoring the markets that have been sticking it out with them. Not to mention they are a Canadian company ignoring Canadians. I came back to blackberry in August of 2010 since then showed my love by purchasing, 8530, 9700,9780,9800,9900,9810 and 3 playbooks for myfamily not to mention the two I bought as gifts at Christmas. 

    Where am I going with this? Fine court one of the biggest if not the biggest market in the world but don’t forget those who are loyal or they may lose what they already have, then they will be in trouble.

    Will bb 10 devices solve it all? I don’t know but I will tell you what I do know. Put out good products, don’t skimp on the basic things like auto focus on your “flagship” devices, fix the fragmentation issues, improve that marketing strategy and for heavens sake show some love to all your customers. 

    Tough Love ;-)

  4. Roy Whitney author says

    Nicely said however stunts like the one they pulled off last month sure left a sour tast in my mouth. Allowing U.S  customers to down load $70 in apps on the house while ignoring the markets that have been sticking it out with them. Not to mention they are a Canadian company ignoring Canadians. I came back to blackberry in August of 2010 since then showed my love by purchasing, 8530, 9700,9780,9800,9900,9810 and 3 playbooks for myfamily not to mention the two I bought as gifts at Christmas. 

    Where am I going with this? Fine court one of the biggest if not the biggest market in the world but don’t forget those who are loyal or they may lose what they already have, then they will be in trouble.

    Will bb 10 devices solve it all? I don’t know but I will tell you what I do know. Put out good products, don’t skimp on the basic things like auto focus on your “flagship” devices, fix the fragmentation issues, improve that marketing strategy and for heavens sake show some love to all your customers. 

    Tough Love ;-)

    • kydd author says

       if the blackberry’ phones are close even better if they by pass the playbook in performance .. less to no error like jvm an app errors also capability for fun stuff such as gaming i think RIM will start back winning because we all know right now most people are still on BB’s cause of BBM nothing else .. Sucky camera, sucky battery life slow performance the list can go on an on

  5. Roy Whitney author says

    @2e0b3bb392edfd186b157c7ffd3c911b:disqus BBM is the only reason? WOW that is a pretty bold statement. In some countries I would agree but not as a whole. You might be surprised how many blackberry users dont even use bbm and others who do have very few meaningful contacts or rarely use it. If you said it was because of the keyboard you may or may not have an argument there but ONLY because of BBM? Your so way off! Trust me unless your one of minority of people who have mostly blackberry friends (consider RIM’s market share) , pimp your pin out to strangers or your in the industry it might be an added feature but not the ONLY reason!

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