Stemming from a 3 year long lawsuit, BlackBerry and KIK Interactive have officially come to a settlement agreement , reports say. While the terms are undisclosed the suit is now dismissed from further proceedings.
Fast forward to 2013, it appears Mr. Livingston lobbied for BBM to go cross-platform even agreeing to kill his app if BlackBerry had done so. BlackBerry didn’t budge, leaving Ted no option but to proceed with his app which to date carries 90 million users, 30 more than BBM.
“They absolutely refused and they said, ‘No, we won’t do that,’” he told The Globe and Mail in a recent interview. “To be fair, from their perspective it was hard. They said, ‘People are buying BlackBerry’s for BBM. That was a real risk.”
If only BlackBerry had listened, the position they are in right now from a service revenue standpoint might not be as struggling but what’s done is done. It must move on. So what next? Well… BlackBerry needs to get its act together and release BBM out to multi platforms to save itself from self destruct. The app must be free and is to be marketed through indirect channels such as television and ads. BlackBerry must find a way to get carrier support, if possible. It’s hard for carriers to push BlackBerry if the demand isn’t there, we get that but if operators can market their iOS and Android devices preloaded with BBM, it could help and right now, BlackBerry could use a lot of help.
Once xBBM is launched at full force with its new features such as BBM Channels, video chat, and screen share, the potential is there for BBM to surpass Kik, WhatsApp, Hookt and many other BBM copycat chat apps. If BBM can boast 100+ million users it will then open up some creative ways to monetarily capitalize so that BlackBerry can once again position itself as a communication leader, as it always has been to many.